DIY & Garden Centres

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DIY & Garden Centres

DIY Retailers, do you know:

What percentage of customers use your mezzanine level?
How popular your external garden centre is?
Where are your hot and cold spots for staffing issues?

The current challenge facing many DIY Retailers is how to utilize their vast floor space in terms of staffing and stock levels to maximum effect. With the recent trend of many larger DIY superstores downsizing set to continue until the end of 2016.*

Retailers need to make sure that their store layouts, signage and displays and products are all working hard to ensure conversion rate growth.

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Our DIY and garden centre retail consultants can help you:

Match staff mobility to seasonal footfall
Identify your power hours and staff stretch to improve Conversion Rates
Understand which brands are destination brands within your store
Highlight which displays are working best for you
How to deploy staff to specific zones which have a heavy service requirement
Understand customer flow paths
Find out how your footfall and conversion rates are performing against competitors

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Having founded the principal technology for footfall people counting and set the industry standard for accuracy, Ipsos Retail Performance has a number of proven retail business solutions that can help you understand the impact of new displays and layouts, monitor footfall and ultimately drive brand loyalty and sales forward.

It’s key that DIY Retailers in this sector find a balance between reducing space and maintaining sales and at Ipsos Retail Performance we have a number of solutions that can help you not only maintain sales levels but push them to achieve growth and higher conversion rates.

With long, established working partnerships with many retailers in this sector, we also understand the increasingly important metric of a good customer experience and how service and convenience are becoming key drivers in DIY customer loyalty.
Are your customers satisfied when they exit? Did they find everything they wanted? Because when customers receive positive assistance in-store, their average spend increases by 39 per cent.

We can help you improve that customer experience by matching staffing schedules with individual store footfall to ensure better service and reduce queuing times. These are all key metrics that can be measured and improved on to optimise the shopping experience and store performance.

We can also empower and support your managers to achieve these changes through our Manager Excel store specific training programmes, which use advanced footfall and conversion rate data to help them excel in their trading performance.