Jewellery

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Jewellery

Jewellery Retailers, did you know that:

Branding and staffing are the two biggest issues facing jewellers today
Greater China accounts for around a third of the Swiss watch market
While watches remain highly desirable products, almost a quarter of consumers now prefer to use a mobile phone to tell the time

As confidence returns to this market, it is important jewellery retailers know how to take advantage and improve their retail customer experience.

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Our jewellery retail consultants can help you:

Schedule staff according to individual store footfall
Provide accurate footfall data to monitor customer buying behaviour whether shoppers are browsing your product range from the outside or in-store.
Provide retail training to help staff optimise conversion rates
Measure the effect of footfall on a new brand in-store
Measure, manage and improve your staff stretch
Recognise your busiest hours and days to maximise staff deployment

As leaders of retail analysis, we can provide you with these invaluable insights on customer behaviour and interactions. We have a number of retail business solutions that can show you how to maximise conversion rates and provide key customer insights to drive your business forward.

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The anomaly with this sector is that jewellery shoppers aren’t driven by which store they can buy their watch from – but they do care about which brand they purchase.

And once they are inside your store, it is all about the customer experience. Jewellery shops do benefit from the nature of their product – people still want a shopper experience and to touch and pick up the items – and our retail experts can show you how to measure your performance and improve customer satisfaction.

Because of the heavy service-led nature of the jewellery shopping experience, we understand how important it is to schedule staff to match your footfall.

We also understand how important it is to have staff who are aware of recognising consumer needs according to their potential conversion rate.

Ipsos Retail Performance, which founded the principal technology for footfall counting systems and set the industry standard for accuracy, has helped some of the biggest names in jewellery retail realise their potential.