Jewelry

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Jewelry

Jewelry Retailers, did you know that:

Branding and staffing are the two biggest issues facing jewelers today
Greater China accounts for around a third of the Swiss watch market
While watches remain highly desirable products, almost a quarter of consumers now prefer to use a mobile phone to tell the time

As confidence returns to this market, it is important jewelry retailers know how to take advantage and improve their retail customer experience.

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Our jewelry retail consultants can help you:

Schedule staff according to individual store footfall
Provide accurate footfall data to monitor customer buying behavior whether shoppers are browsing your product range from the outside or in-store.
Provide retail training to help staff optimize conversion rates
Measure the effect of footfall on a new brand in-store
Measure, manage and improve your staff stretch
Recognize your busiest hours and days to maximize staff deployment

As leaders of retail analysis, we can provide you with these invaluable insights on customer behavior and interactions. We have a number of retail business solutions that can show you how to maximize conversion rates and provide key customer insights to drive your business forward.

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The anomaly with this sector is that jewelry shoppers aren’t driven by which store they can buy their watch from – but they do care about which brand they purchase.

And once they are inside your store, it is all about the customer experience. Jewelry shops do benefit from the nature of their product – people still want a shopper experience and to touch and pick up the items – and our retail experts can show you how to measure your performance and improve customer satisfaction.

Because of the heavy service-led nature of the jewelry shopping experience, we understand how important it is to schedule staff to match your footfall.

We also understand how important it is to have staff who are aware of recognizing consumer needs according to their potential conversion rate.

Ipsos Retail Performance, which founded the principal technology for footfall counting systems and set the industry standard for accuracy, has helped some of the biggest names in jewelry retail realise their potential.