At Ipsos Retail Performance, we don’t take a one-size-fits-all approach to store footfall. Instead, we work closely with retailers to put the right people counter in place to meet their needs.
At Ipsos Retail Performance, we don’t take a one-size-fits-all approach to store footfall. Instead, we work closely with retailers to put the right people counter in place to meet their needs.
What is footfall?
As the name suggests, footfall (also known as People Counting, Shopper Counting or traffic) refers to the number of people who walk into a store or shopping mall – so you can measure dwell time, track conversions and ensure you have enough staff at peak times.
We have been at the forefront of developing people counting software and retail technology for more than 25 years. All of our people counter sensors can accommodate multiple shoppers entering a store and come with the industry’s highest standard of more than 95 per cent accuracy over the contact.
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