How to Drive Footfall and Sales

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How to Drive Footfall and Sales

Increase footfall and convert customers to sales.

Footfall is the bread and butter for any store manager – intrinsically linked to driving sales in retail and improving conversion rates, the more people that come into your store, the more chance they will buy something.

Our retail consultants can also measure the impact of Brand Awareness; window displays and matching staff scheduling with footfall peaks and troughs – so you can identify footfall drivers and make the necessary changes and improvements to improve total retail store performance.

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In our experience, the main methods to drive footfall include:

Good Customer Experience – 40 percent of shoppers said improvement in the customer experience would make them spend more with a company.

Showrooming – 70 percent of shoppers prefer to buy online with retailers that have a bricks and mortar presence.

Promotions – 38 percent of consumers look for coupons before shopping. Consumers are increasingly well informed and now expect a little something back in return for their loyalty.

Weather – Changing weather conditions can have a strong impact on your bottom line. Whether you are a shopping mall, fashion outlet or garden centre, what the weather is doing will affect customer buying behavior and shopping patterns. Retail winners are those that can be flexible quickly.

Trends and Events – An election, the birth of a royal baby or a sporting triumph can influence customer buying behavior. Once you have people counting systems in place, retail analysis can help you forward plan using historical data to establish footfall driving trends and patterns, so you can schedule staff based on fact, not guesswork.

Here at Ipsos Retail Performance we understand the complex challenges and factors that influence footfall. Each month we publish a Retail Traffic Weathermap, which shows the volume of footfall entering retail stores as a true reflection of high street performance and economic confidence.

We look at regional changes, year-on-year changes and give monthly forecasts for what the future holds which is invaluable for retailers wanting to gauge longer term trends and comparative performance.