Retail Technology

Select the camera most suited to your store environment.

Select the camera most suited to your store environment.

Every store will have a different camera requirement, depending on how many entrances, windows and aesthetics the shop has. With a selection of trusted suppliers, Ipsos Retail Performance has the camera to meet every individual requirement.

All of our people counting sensors are built to cope with multiple entries and come with the industry’s highest standard of 95+ percent accuracy for the lifetime of a contract.

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Our footfall counters can capture the flow of potential customers that enter a store on an ongoing hour-by-hour basis and over time, we can identify customer buying behavior and trends, enabling retailers to:

  • Determine in-store activity
  • Assess the impact, performance and success of marketing initiatives
  • Tailor staffing schedules according to footfall patterns
  • Improve store layout and ease customer navigation
  • Optimize store performance
  • Maximize sales potential
  • Improve peel off rates

Ipsos Retail Performance’s range of people counting technology systems include:

Active Infrared Counters »
Thermal Cameras »
Stereo Camera Monitoring »
Facial Profiling »

Why does it matter which technology I install?

The size of your store, the number and width of your doorways, the nature of your retail unit in terms of size of shopper groups, even the physical differences of customer sizes around the world can all affect data accuracy. All of our counting sensors have different advantages. Depending on what data you want to collect and monitor, determines which is the best system for you.

  • It is not a case of one type of technology fits all – we are committed to getting the right people counting system in place for our clients.
    Tim Denison, Director of Retail Intelligence at Ipsos Retail Performance

Retail Technology

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