Facial Profiling

Home

Retail Consultants – About Us

What We Do

Retail Technology

Facial Profiling

Increase marketing effectiveness with targeted campaigns that meet customer profiles.

The ultimate marketing tool for retailers wanting a micro-analysis of customer insight using face detection software. Facial Profiling is a breakthrough technology powered by Intel’s AIM software that provides shopper intelligence and delivers accurate analytics.

Get in Touch

Benefits

Easy to install and transport to suit either project work or store to store comparisons
Better understanding of customer base for targeted marketing campaigns
Improve customer experience and align signage and merchandise to shopper behavior
Detailed shopper demographics with recognition of gender and age
Unrivaled depth of analysis and marketing insight
Improve ROI on marketing campaigns and learn which content is successful and what customers are most engaged with
Does not take or store any personal data

Get more information...

Our discreet IP cameras take the fixture co-ordinates of a customer’s eyes, nose and mouth and match them against a database of facial profiles to determine their gender and age.

Our face detection cameras can then log these facial patterns to determine which shopper groups are looking at specified areas such as visual messaging, a window or digital screen to create customer demographic profiles.

Some of the key metrics that can be measured include:

Audience Counts: the number of people who have viewed the area under analysis
Average Impression Length: How long have people engaged with the area
Shopper Gender
Shopper Age Band
Opportunity To See: how many people walked past the display and what ratio actually stopped to look