Facial Profiling

Increase marketing effectiveness with targeted campaigns that meet customer profiles.

Increase marketing effectiveness with targeted campaigns that meet customer profiles.

The ultimate marketing tool for retailers wanting a micro-analysis of customer insight using face detection software. Facial Profiling is a breakthrough technology powered by Intel’s AIM software that provides shopper intelligence and delivers accurate analytics.

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Benefits

  • Easy to install and transport to suit either project work or store to store comparisons
  • Better understanding of customer base for targeted marketing campaigns
  • Improve customer experience and align signage and merchandise to shopper behavior
  • Detailed shopper demographics with recognition of  gender and age
  • Unrivaled depth of analysis and marketing insight
  • Improve ROI on marketing campaigns  and learn which content is successful and what customers are most engaged with
  • Does not take or store any personal data

 

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Our discreet IP cameras take the fixture co-ordinates of a customer’s eyes, nose and mouth and match them against a database of facial profiles to determine their gender and age.

Our face detection cameras can then log these facial patterns to determine which shopper groups are looking at specified areas such as visual messaging, a window or digital screen to create customer demographic profiles.

Some of the key metrics that can be measured include:

  • Audience Counts: the number of people who have viewed the area under analysis
  • Average Impression Length: How long have people engaged with the area
  • Shopper Gender
  • Shopper Age Band
  • Opportunity To See: how many people walked past the display and what ratio actually stopped to look
Facial Profiling

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Our Latest Thinking

RETAIL FOOTFALL GOES ON HOLIDAY IN AUGUST

October 11, 2019 | By Ipsos Retail Performance

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How to Analyse the Customer Journey in Retail Stores

September 18, 2019 | By Ipsos Retail Performance

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UK STORES CONTINUE TO SEE FOOTFALL REVIVAL

August 30, 2019 | By Ipsos Retail Performance

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