Active Infrared Cameras

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Developed by us, using missile guidance technology, the basis of infrared people counters is to emit a beam across the point of entry.  A count is recorded every time a beam is broken by a customer entering the store.

We can build intelligence into the infrared system using algorithms that enable the counters to detect whether the cause of the beam being broken is a genuine shopper, and disregard other possibilities such as a small child running in and out of the door or a buggy.

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Active Infrared Cameras

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Our Latest Thinking

UK retail footfall growth tempered by cautious shoppers

May 5, 2017 | By Ipsos Retail Performance

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