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About Us

Driving change in customer behaviour and analytics globally.

Ipsos Retail Performance is one of the world’s leading retail analytics and insights companies, providing people counting and behavioural insights. With more than 30 years’ experience, we work with operators in the retail, leisure and transport sectors to deliver positive results.


Our expertise

Since launching the first infrared customer counting system in 1989, we have been at the forefront of retail technology innovation. Our solutions are continually evolving, in line with the changing retail landscape, to help businesses understand and improve the customer journey.


locations across the world


years of people counting experience


non-food retailers globally

Driven by our people

Working across the world, our 150+ strong workforce includes specialist data analysts, dedicated key account managers, 24/7 customer service team, project and solutions managers, product innovation, client IT business solutions, client IT delivery manager, client IT support analyst team members and many more .

Experienced data analysts verify and validate footfall data and distil it into actionable insights and trends, used by everyone from store managers to the board of directors and CEO.

ISO Accredited

ISO 9001, ISO 27001 and ISO 20252 accredited

Cross Team Expertise

Deep understanding of challenges and trends, supported by collaborative working


Strong understanding of global and local markets

Sector Knowledge

Led by industry-renowned retail experts

Peter Luff >


Peter Luff >


Peter Luff


Peter has over 30 years’ experience as a technology business consulting professional, constantly at the cutting edge of industry developments. Previous consulting roles in technology for manufacturing, oil & gas, print & newspapers, defence and National Scientific Research mean that Peter has worked on a wide range of exciting projects; helicopter simulators, national real-time planetariums for the Beijing Olympics, movie production and special effects, and Fluid Dynamic systems for various F1 teams to name a few of the wide gamut of projects.

Peter graduated from Ashridge Management College with a Master’s Degree in Business Administration and is currently President of Ipsos Retail Performance, providing advice, data and analysis to retailers and public spaces around the world, with a wide range of leading and prestigious brands.

Working at a strategic level with a number of clients, Peter leads the development of services and business consulting for non-invasive techniques, including people metrics in shopping centres and public spaces, utilising people counting through traditional cameras, Wi-Fi tracking, Customer Journey management and behavioural studies. Each with the soul aim of moving the needle for the client.

Retail and public space innovation is at the core of the business with examples including the creation of ‘Real Time’ occupancy counting for London’s Sky Garden and an in-store app to assist store staff understand their data at a glance.

Principles within the business are driven around client quality and service, something which Peter is passionate about, and Ipsos Retail Performance is uniquely underpinned by ISO standards 9001; 20252 and 27001.

Peter has successfully grown Ipsos Retail Performance’s deployment to over 50+ countries in last 9 years and is passionate about continuing to work closely with clients on their journey.

Dr Tim Denison


Tim is a regular commentator, broadcaster and conference speaker on retail matters, particularly related to behavioural issues.

Trained formally as a social scientist and a marketer, Tim has worked for Ipsos Retail Performance (formerly SPSL) since it was set up over 30 years ago; and he is now regarded as one of the world’s leading retail psychologists.

His primary role is in helping retailers to understand better how their customers shop their stores and why they behave the way that they do, using Ipsos’ unique set of measurement and research tools.

Before joining Ipsos, Tim managed the Institute for Advanced Research in Marketing at Cranfield School of Management in the UK, where he specialized in retail and branding issues, working on key research and policy initiatives on behalf of organizations such as the European Commission, BP and BT. He is also a co-founder of the UK Retail Think Tank (RTT).

Credible, informative and unbiased opinion on the retail environment

Ipsos Retail Performance is a member of the UK Retail Think Tank (RTT) alongside co-founding partners KPMG. The forum of industry experts was set up in 2006 by Helen Dickinson of KPMG LLP and Tim Denison of Ipsos Retail Performance.

Being part of the RTT ensures that Ipsos Retail Performance is on the pulse of events and developments in UK retailing and ultimately helps provide our clients with unrivalled knowledge and support.

Powering change

Our evidence-based approach provides the metrics and practical guidance you need to optimise your organisation’s performance. We will help you uncover missed opportunities and establish how well customers are responding to in-store initiatives, so you can ensure a strong ROI.

Ipsos Retail Performance is trusted to work with the world’s biggest brands, and has ISO 9001- Quality Management, ISO 27001-Information Security Management and ISO 20252-Market and Social Research accreditations. This means you can be confident your data is managed to the highest standards and decisions are based on strong evidence.

Get in touch >

A selection of our global clients