COVID-19 has had a dramatic impact on where, when and how we are able to interact with our world. For hospitals, pharmacies and ‘essential’ retailers in particular, the new social distancing guidelines have made store traffic an even more crucial data metric.
In response to this, at Ipsos Retail Performance we have launched a new tech update to help ‘essential’ retailers, hospitals, pharmacies and other public spaces better manage queues and large volumes of people while enforcing social distancing.
What is IPSOS’s new social distancing occupancy counter?
Our new ‘occupancy’ measure, named the ‘Social Distancing Live Occupancy Counter’, is an updated version of the Shopper Count tool, which can be configured with screen displays at the entrance to your store and reports on customer numbers moving through entrances and exits in any given location, building a factual picture of the flow of store traffic hourly, daily, weekly and year on year.
What are the benefits for store owners?
The tool’s new capability allows decision-makers in hospitals, supermarkets, pharmacies and other ‘essential’ public spaces to understand accurate building capacity in real-time.
This reduces the risk of any environments being overpopulated when the doors are open, and maintains social distancing guidelines.
We know that key workers across the UK are working hard to feed the nation and keep us safe, while making sure their own staff are safe.
This new solution is our way to try and help social distancing work as effectively as possible, to stop the spread of the COVID-19 virus, keeping both employees, patients and customers safe.
The technology works on a traffic light system, whereby ‘red’ is too busy and ‘green’ is acceptable capacity managed at a local site-specific level. This information is then shared on the Ipsos Traffic Count App in real-time, with alarms set up to staff letting them know any change of status at any threshold points.
The technology can even automatically open and close doors to keep people numbers to specific thresholds and be used to drive clear signage to communicate levels of occupancy at any given moment to customers if necessary.