Ipsos is the largest mystery shopping agency in the world. In this latest white paper, our mystery shopping experts review the luxury market and discuss how mystery shopping is now key to an holistic customer experience strategy.
Of course, customer experience is key in any industry, but this is more evident in the luxury retail market, where consumers literally spend billions of pounds, dollars, euros, yuan or yen every year.
But does this translate to the high street? Whilst mystery shopping in the luxury industry requires a very different approach to regular high street retail shops, there is much that the high street can learn from.
Read the white paper ‘Mystery shopping in the luxury industry’ to discover the importance of customer engagement and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any caliber.