We have noticed you are visiting from

United States

Would you like to navigate to our US Website?


● It is estimated over 60% of stores in England re-opened on Monday 15 June.
● Footfall was down -38.4% year-on-year on a comparative basis for stores that were open.
● London was the worst hit, with footfall falling -46.6% compared to last year.
● Many of the long queues were a result of social distancing measures, not overall footfall volume.

High street footfall in England was down -38.4% on Monday as over 60% of retail stores re-opened, compared to the same period in 2019.

Ipsos Retail Performance’s Retail Traffic Index (RTI) is derived from the number of individual shoppers entering over 4,000 non-food retail stores across the UK.

Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance said:

“It was encouraging to see many retailers open their doors to customers on Monday for the first time since March, and while many city centres and high streets may have been busy in comparison to recent weeks, footfall was still much lower than last year. In overall volume terms it was down -62.7%, and in a like-for-like comparison for stores it was open, the figure was -38.4%.

“London was the worst affected region of England, with footfall down -46.6% on a like-for-like basis. The dependence on public transport by shoppers to get to the shops, especially in very central areas, clearly had a detrimental impact on footfall compared to other areas of the country.

“The headlines were dominated by the long queues for Primark snaking through city centres, a retailer whose consumers have not been able to buy online in recent months.¬ However, the reason for queuing in the first place was not the volume of shoppers per se, but the restrictions in terms of the safe shopping occupancy thresholds being deployed by the retailers.

“We estimate that over 60% of stores took the opportunity to open, which was more than we were expecting, but is understandable given that the guidelines that are available from the BRC and the Government. There were also many good practises implemented and lessons learnt from the grocers, whose stores have been open throughout lockdown and whose teams quickly implemented social distancing measures to good effect.”

Get In Touch