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North East Shoppers Leading Retail Recovery

• The latest figures from Ipsos’ Retail Recovery Index show that shoppers in the North East of England were the most eager to return to stores in the first week after non-essential retail re-opened.

Footfall was down by only -15.4% in the region between Monday 12 and Saturday 17 April, compared to the same week in 2019.

Nationally footfall was down -28.9% on its 2019 level, on par with Ipsos’ forecast and at a similar level to December, before the winter lockdown.

Yorkshire and Humberside saw the slowest bounce-back, with shopper numbers -35.5% lower than in 2019.

April 2021

“Our Retail Recovery Index shows the huge appetite for shoppers to return to their local high streets after a difficult period of lockdown. The North East and West Midlands have seen a strong recovery, particularly driven by footfall in cities such as Worcester, Wolverhampton, and Middlesbrough. “

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