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Retail Footfall Data: August Staycations Boosted UK Footfall

  • Weekly footfall figures in August up by +18.8% compared to July.
  • Wales and The South West enjoyed a boost of +29.1% in weekly traffic compared to July, benefitting from the staycation summer.
  • Yearly figures down by -41.7%, but narrowing the gap significantly from -53.0% in July.
  • The year-on-year deficit now comparable to when the pandemic struck in March, when footfall dropped to -51.3% against 2019.


The latest footfall figures for non-food stores to be released by Ipsos Retail Performance show that in August, confidence in masked-up-shopping and UK staycations boosted shopper numbers.

Shopper numbers were down by -41.7% year-on-year, far better than the -53.0% fall in July. Average weekly numbers bounced up by +18.8% compared to July 2020, an improvement on the +12.7% rise in July vs June comparison..

Ipsos Retail Performance collects data from over 600 towns and cities across the UK, and for over 25 years its Retail Traffic Index has been the industry’s leading tracker of national, regional and sector retail footfall trends. It is also co-founder of the KPMG/Ipsos Retail Think Tank, offering thought leadership on the state of retail health and the future of retailing.

Dr. Tim Denison, Director of Retail Intelligence at Ipsos Retail Performance, said:

August is usually a quieter month than July, but the reverse was true this year.

“Weekly footfall levels in non-food shops rose in each of its four weeks, reflecting both the growing confidence in masking up and going into shops and the greater number of people deciding to stay in the UK this summer rather than venturing abroad on holiday. Retailers also played a significant part by offering heavy promotions to encourage shoppers back into stores.

“We are now entering a period of transition, as we move into the key period of the retail year. With students going back to school and university, the end of ‘Eat Out to Help Out’, the economy officially moving into recession and companies beginning to pay some of the furlough costs, these changes bring with them new uncertainties.

“How they will influence the speed of recovery in household spend generally, and the retail sector in particular, is difficult to judge. What is certain above all else is that further recuperation is dependent on people remaining disciplined in how they go about their daily lives.”

For more information about Ipsos Retail Performance, fill out the form below or call: 01908 682 700.

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