Retail Recovery Index
With non-essential retail allowed to re-open across England from 12 April, the Retail Recovery Index tracks the cities enjoying the best retail recovery as lockdown restrictions gradually ease across the country.
The Retail Recovery Index data is constructed from the number of shoppers entering stores using a nationally representative sample of over 4000 retail outlets across the UK, excluding the grocery, convenience and minor retail service sectors. As such it is considered to be the only true measure of retail footfall, drawing exclusively on people entering shops rather than shopping centres or walking down high streets.
Footfall was down by only -15.4% in the North East of England between Monday 12 and Saturday 17 April, compared to the same week in 2019.
Nationally footfall was down -28.9% on its 2019 level, on par with Ipsos’ forecast and at a similar level to December, before the winter lockdown.
Yorkshire and Humberside saw the slowest bounce-back, with shopper numbers -35.5% lower than in 2019.
|Yorkshire and Humberside||-35.5%|
Day-on-day results for w/c 12th April:-
Despite the North East leading the way in its footfall recovery, the towns and cities seeing the best bounce-back were more evenly spread across England. Worcester saw the biggest recovery across the country, closely followed by Romford, Derby and Wolverhampton.
Top 10 bounce-back retail locations:
|6||Chelsea – Kings Road|
Top 3 bounce-back retail locations by region
2. Chelsea (King’s Road)
Yorks & Humberside
City centres and tourist hotspots suffer
Central London locations suffered the worst footfall comparisons, with the City of London down -58.8% and the West End -45.6% on the same period in 2019. Aside from Central London, other places hardest hit included Oxford (-41.9%), York (-41.5%) and Cambridge (-37.3) – all important tourist destinations.
Explaining the findings, Dr Tim Denison, head of retail analytics and insights at Ipsos, said:
“Our Retail Recovery Index shows the huge appetite for shoppers to return to their local high streets after a difficult period of lockdown. The North East and West Midlands have seen a strong recovery, particularly driven by footfall in cities such as Worcester, Wolverhampton, and Middlesbrough.
“The success of these cities, shows clearly that shoppers are continuing to get their retail therapy in their local area and have not yet been drawn back to the UK’s major retail destinations like London, Manchester and Birmingham.”