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The Evolution of Shopper Behaviour

Continued developments in digital technology and advances in e-commerce mean that the way we shop for products and services is evolving.

As physical and digital worlds collide to create one omnichannel retail world, brands need to connect with shoppers on every level. Technology has created a digital retail landscape that is unrestricted by the normal dynamics of bricks and mortar stores.

In the latest Ipsos Views white paper ‘The evolution of shopper behaviour’, we look at the changes facing brands and retailers; including choice, channels and customer behaviour.

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