An English Premier League club has chosen Ipsos Retail Performance to provide footfall counting technology to their stadium retail spaces.
Wolverhampton Wanderers are the fifth club to be working with Ipsos Retail Performance on their premises, in addition to two Rugby Union clubs who are also utilising the footfall counting technology.
The contract involves placing sophisticated people counters above the entrance to the stores. These sensors, using Time of Flight technology, will accurately track the number of shoppers entering and exiting the Wolves Megastore. This technology also has the ability to exclude staff counts which was an important factor for Wolves.
Andy Hart, Business Development Manager at Ipsos Retail Performance explains the impact that implementing footfall counters will have for the club. He said:
“For any recognisable brand, having access to accurate shopper data is incredibly useful, whether that’s to determine seasonal trends, in-store behaviour or a better understanding of shopper profiles.
“Supported by our reporting platform and mobile app, we’re looking forward to delivering access to comprehensive and beneficial data to help the club improve customer experience and maximise sales in their retail store.”
Vinny Clark, Head of Retail & Licensing at Wolves said:
“Ipsos Retail Performance is the biggest name in the footfall counting space and will be a great addition as we look to improve the retail experience for our fans. Having access to this level of data will enable us to do that. We knew we wanted more information to assess the impact of sale periods, support more suitable resourcing during match days and improve store layout – this technology will be hugely beneficial in helping us to do that”.
For more information about Ipsos Retail Performance and its solutions, contact us here.