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People Counters & People Counting Systems


Measure footfall, improve conversions

People counters are the foundation of our retail technology suite and are key to optimising store performance.

More than simply tracking the number of people who walk through the door, the data these solutions capture supports effective decision-making at a strategic and operational level – underpinning everything from staff scheduling to trend analysis and retail occupancy levels.

Using cutting-edge people counting sensors and software, you can identify busy periods then deploy staff in the right places at the right time, and see how popular a display or product range is.


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Covid social distancing live occupancy counter & face mask detection

Locations the people counters would be suitable for:

  • Retail stores and supermarkets
  • Shopping Centres and High Streets
  • Quick Service Restaurants
  • Offices
  • Libraries
  • Public Spaces
  • Airports
  • Warehouses and more

Complete store traffic solutions

With real-time footfall data and analytics, you can also see whether the layout and marketing activities are effective by understanding dwell time, engagement and conversions. Our people counting sensors guarantee at least 95% accuracy, allowing you to track footfall on an hour-by-hour basis to uncover current buying behaviour and forecast trends.

Expert-led approach

As retail specialists, we work with you to find the right system for your store environment, depending on the look and feel and number of windows and doors. We provide answers to the questions you are asking, with comprehensive solutions tailored to meet your objectives.

Systems that reveal the real story

It is easy to make assumptions about shopper behaviour – but without firm evidence, including how this changes over time, you risk pouring your resources in the wrong place. Data-driven insights help you uncover where the engagement and sales opportunities lie.

Unrivalled data

By tracking every store visit, our people counting systems provide a comprehensive picture of your hourly, daily and weekly footfall. These metrics, combined with independent analytics of wider trends and results, offer the custom insights you need to define, and provide evidence for, future plans.

A global leader in people counting technology and analysis

Understand why leading retailers, transport and leisure operators trust our solutions to deliver the quality data they need to make better operational and strategic decisions.


More than 95% accuracy guaranteed


24/7/365 dedicated data validation team & account management


A global business that understands local markets


Maximise conversions to increase profitability

What our clients say

Knowing our predicted hourly footfall levels, transformed our workforce scheduling, we are now able to match sales teams to customers to really optimise conversion.

David Botfield

Retail Resource Capacity Planning Manager, EE

At the Watches of Switzerland Group we have been fortunate to have Ipsos train our managers on all things footfall and conversion on a number of occasions.  The training covers all aspects of what information is available, from how the customer counters work, what the information reported means and most importantly how the showroom managers can use the information to make changes to their staffing to ensure they are constantly maximising their conversion opportunities.  The training is structured such that managers leave the workshop with a clear action plan on what they can do immediately and how best to use the information on an ongoing basis.

Richard Braybrook

Group Head of Retail Operations, The Watches of Switzerland Group plc

The health and safety of both our team members and customers are of utmost importance to us. Re-opening our fabulous department store is now fast approaching and we have been taking all necessary precautions to ensure a safe environment for all. We have been collaborating with our long standing Footfall Counting service provider , Ipsos, to develop a bespoke Occupancy count system. We are now at advanced stages of implementing and are very confident that the Traffic light style format is going to be a real winner in helping us manage and control the number of people entering our Store

Sean Deegan

Property and Facilities Manager, Arnotts

The Ipsos training was a fantastic way to engage Store Managers and really show them the benefit of understanding their footfall trends to capitalise on their service offer. We found some really quick and simple wins which were implemented instore which saw some fantastic results.

Steve Nussbaum

Operations Support Manager, HMV

Analysing information from the Retail Performance data has been absolutely fundamental to the success of this business initiative.

Simon Turl

CEO, Roadchef

The data accuracy levels, conversion rate data and continual consultancy support from Ipsos Retail Performance has proved instrumental in our strategic store planning.

Graham Allen

Commercial Director, Henri Lloyd

Great Insights have been gained, enabling us to provide the warmest customer experience. 

Kit Chow

Vice President Head of Research/Marketing, Citibank Hong Kong

How we help our clients

Working across multiple sectors, including aviation, we empower teams to make effective operational and strategic decisions using the latest people counting and queue management technology, combined with our expert analysis.