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Museum People Counters


See how people move through the museum so you can ensure positive experiences, public safety and drive up discretionary spend in the gift shop.

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A specialist in people counting

We provide people counting solutions to monitor visitor numbers and dwell points, whether you want to track the success of an exhibition or identify long-term trends. The data our camera capture allows you to deploy staff in the right places to ensure the highest safety standards and outstanding customer service.

Drive retail footfall

Track performance in gift shops to increase spend

Staff scheduling

Deploy staff in the right areas, in line with operational demand

Data you can trust

Gain stakeholder confidence with accurate footfall data

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Tailored solutions for your museum

Prove ROI and secure funding

With many museums reliant on local authority and other funding, tracking visitor numbers is key to justifying and securing funding. But this is a challenge when entry is not ticketed. As well as counting total footfall, our cameras can be installed around the museum, including temporary exhibitions. They also remove the need for manual counting – which requires more resources and is liable to error.

Exhibition curation

Getting the most from your funding is crucial – so you need to know what exhibitions and events are likely to attract the highest number of visitors. Combining state-of-the-art cameras, with actionable insights, our solutions help you determine what has proved popular in the past, so you know what to curate next.

Operational demand

Ensure museum assistants are positioned in the right places at the right time, in line with footfall – including the front desk, cloakroom and different rooms. Live  retail occupancy data, accessible via our app and client portal, means you make better operational decisions, such as deploying staff in high footfall areas and staggering entry to popular exhibitions.

Concessionary spending

Gift shops are an important revenue driver, but how can museums grow this further? Like any retail environment, it starts by tracking footfall both to the museum itself and the gift shop to see how many visitors convert to potential shoppers. By tracking store data and comparing this with sales, you can then track conversions and make improvements to product displays, pricing and product collections to increase sales.

Solutions for your Museum

How we help our clients

Working across multiple sectors, including the tourism sector, we empower teams to make effective operational and strategic decisions using the latest people counting and queue management technology, combined with our expert analysis.

Work with a global leader in retail footfall data and analytics

The retail technology solutions we have developed over the last 30 years are increasingly being harnessed in museums and other public spaces. Whatever the scale of your operations, we capture data with above 95% accuracy to support your strategy.


More than 95% accuracy guaranteed.


Industry-leading retail data specialists.


Working together to maximise satisfaction.


Increase profits or demonstrate ROI.


Using our data, the Ipsos Traffic Count app gives managers the tools they need to make operational decisions on-the-go. With access to real-time and historical store data, they can schedule staff according to visitor volumes and see instantly whether the museum is reaching maximum occupancy.

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