Museum People Counters

With many museums reliant on local authority and other funding, tracking visitor numbers is key to justifying and securing funding. But this is a challenge when entry is not ticketed. As well as counting total footfall, our cameras can be installed around the museum, including temporary exhibitions. They also remove the need for manual counting – which requires more resources and is liable to error.

Getting the most from your funding is crucial – so you need to know what exhibitions and events are likely to attract the highest number of visitors. Combining state-of-the-art cameras, with actionable insights, our solutions help you determine what has proved popular in the past, so you know what to curate next.

Ensure museum assistants are positioned in the right places at the right time, in line with footfall – including the front desk, cloakroom and different rooms. Live  retail occupancy data, accessible via our app and client portal, means you make better operational decisions, such as deploying staff in high footfall areas and staggering entry to popular exhibitions.

Gift shops are an important revenue driver, but how can museums grow this further? Like any retail environment, it starts by tracking footfall both to the museum itself and the gift shop to see how many visitors convert to potential shoppers. By tracking store data and comparing this with sales, you can then track conversions and make improvements to product displays, pricing and product collections to increase sales.