Events
LIVE DATA TO POWER YOUR LIVE EVENTS
No matter how big or small your event is, accurately track visitor numbers to deliver memorable experiences, ensure public safety and drive up discretionary spend.
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A specialist in people counting at events
We provide queue management solutions and people counters for events to monitor visitor numbers and identify potential chokepoints. Use footfall data from your past events to inform future staffing decisions and solve real-time challenges with our live occupancy figures.
Data-driven insights
Improve operational and strategic decision-making before and during the event
Events partner
Solutions designed to optimise visitor flow and deliver positive experiences
Promote spend
Help food, drink and merchandise vendors to generate sales
Tailored solutions for your event
Understand footfall – on the go
Whether your event is indoors or outdoors, our footfall counting solutions which provide occupancy data are key to effective crowd management. Delivered via our app, live insights allow you to deploy staff in key areas and engage queue management systems directly to visitors, safely and efficiently.
Performance
We measure our impact on how well our solutions support the success of your event. Whether your event is ticketed or free, our state-of-the-art cameras and data-led insights help you demonstrate ROI to stakeholders – including local authorities, sponsors, performers and stallholders.
Strong ROI
Harness footfall data from past events to show potential stallholders what they can expect at future ones – and ensure you receive the right rate for every stand sold and are not losing out on revenue.
Bespoke systems
Our queue management systems can be adapted to any environment, so you can track visitor numbers with confidence even if it is not ticketed. As well as counting total attendees, our discreet systems can be installed at different entrances within an indoor space to monitor the best and worst-performing areas.
Solutions
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People Counters & People Counting Software >
Uncover the customer data you need to make effective decisions.
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Occupancy monitoring software >
Measure crowds and capacity, both during normal service and one-off events to get clear visitor numbers even when the event isn’t ticketed.
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Analytics & Insights >
Shape event strategy and design around powerful metrics to create powerful and meaningful experiences.
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Guest Behaviour Analysis & Journey Mapping >
Understand how people move through your event and identify choke points.
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Workforce Productivity >
Manage staff scheduling – including working hours, breaks and tasks – in line with visitor volumes and event targets.
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Visitor Experience & Engagement >
Ensure the highest standards of guest satisfaction to promote spending and repeat visits.
How we help our clients
Working across multiple sectors, including events, we empower teams to make effective operational and strategic decisions using the latest people counting and queue management technology, combined with our expert analysis.
Work with a global leader in event footfall data and analytics
The retail technology solutions we have developed over the last 30 years are increasingly being harnessed in other public spaces. Whatever the scale of your operations, we capture data with above 95% accuracy to support your strategy.
Accuracy
More than 95% accuracy guaranteed.
Expertise
Industry-leading retail data specialists.
Partner
Working together to maximise engagement.
Results
Increase profits or demonstrate ROI.
IPSOS TRAFFIC COUNT APP
Using our data, the Ipsos Traffic Count app gives managers the tools they need to make operational decisions on-the-go. With access to real-time and historical store data, they can schedule staff according to visitor volumes and see instantly whether the venue is reaching maximum occupancy.
