Customer Experience Management & Consumer Behaviour Analytics

Make the most of positive customer experiences to drive sales and profits

Activate the right touchpoints to increase dwell times and conversions

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Improving brand loyalty

As well as monitoring overall footfall, we’ll help you drill down to common customer behaviours in store. Whether you want to give people a reason to visit, or track the effectiveness of promotional and new product displays, our customer behaviour analytics help you make faster operational decisions that drive up retail performance.

Deliver positive customer experiences, and demystify the path to purchase, by finding out what motivates them and then developing strategies that engage them at every stage.

The data our systems capture support strategic and operational decision-making, including store concepts and resourcing. It also provides insight into whether shoppers are likely to respond positively to digital displays, zoning, merchandising and in-store signage before you invest in them.

By combining footfall analytics and demographic data, you’ll see who your customers are, identify different segments and target them with relevant messages.

When you understand how shoppers move around a store, you can activate the right touchpoints to increase dwell times and conversions. See why leading retailers trust our data to inform decisions, from store concepts to marketing initiatives.

Shopper Engage >

Our video-based behavioural tracking system enables you to monitor customer journeys and build customer profiles during store visits.

Shopper Engage Light >

Gain insights into who your customers are and how they behave based on observations from our project team

Work with a global leader in customer behaviour and experience

We have been at the forefront of the retail monitoring technology sector for more than 30 years. Major retailers, transport and leisure operators trust our solutions to deliver the quality data they need to deliver successful strategies.

Accuracy

More than 95% accuracy guaranteed

Expertise

24/7/365 dedicated data validation team

Ipsos Traffic Count App

Access to live and historical data, so managers can make operational decisions on-the-go

Results

Maximise conversions to increase profitability

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