As well as monitoring overall footfall, we’ll help you drill down to common customer behaviours in store. Whether you want to give people a reason to visit, or track the effectiveness of promotional and new product displays, our customer behaviour analytics help you make faster operational decisions that drive up retail performance.
Deliver positive customer experiences, and demystify the path to purchase, by finding out what motivates them and then developing strategies that engage them at every stage.
The data our systems capture support strategic and operational decision-making, including store concepts and resourcing. It also provides insight into whether shoppers are likely to respond positively to digital displays, zoning, merchandising and in-store signage before you invest in them.
By combining footfall analytics and demographic data, you’ll see who your customers are, identify different segments and target them with relevant messages.
When you understand how shoppers move around a store, you can activate the right touchpoints to increase dwell times and conversions. See why leading retailers trust our data to inform decisions, from store concepts to marketing initiatives.
Our video-based behavioural tracking system enables you to monitor customer journeys and build customer profiles during store visits.
Gain insights into who your customers are and how they behave based on observations from our project team