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Customer Dwell Time in Retail

Discover how customers behave in your store to improve product promotions

We’ll help you identify the best and worst-performing areas of a store, which means you’ll make informed decisions about product displays, promotions and signage.

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Monitor customer dwell time to optimise your store layout

Footfall data provides vital information about your store, but measuring alongside customer dwell time is key to increasing sales and brand loyalty. These insights help you gain a deeper understanding of buying habits and see how different zones compare.

Our dwell time monitoring solutions are the first step in optimizing store layout and ensuring products are not overlooked. We’ll help you measure the impact of your marketing campaigns and make better, informed decisions, no matter the goal.

Understanding where customers spend the most time means you can optimise these zones with key ranges, including high value and/or new season products. In convenience-led outlets, it is an opportunity to maximise the value of short visits by promoting impulse purchases more effectively.

Our solutions also help you understand what type of products attract the most customers and where to focus your staffing resources, empowering them to answer enquiries and keep waiting times down.

Comprehensive solutions for your business

Alongside footfall counting and dwell time, retailers trust our solutions to gain deep insights into who their customers are and anticipate their likely behaviour. Suitable for almost any space, from high street units to department stores and malls, our people counting systems and retail analytics can help you increase dwell time, sales opportunities and brand loyalty.

Work with a global leader in customer dwell time insights

We have been at the forefront of the retail monitoring technology sector for more than 30 years. Major retailers, transport and leisure operators trust our solutions to deliver the quality data they need to deliver successful strategies.

ACCURACY

More than 95% accuracy guaranteed

EXPERTISE

24/7/365 dedicated data validation team

IPSOS TRAFFIC COUNT APP

Access to live and historical data, so managers can make operational decisions on-the-go

RESULTS

Maximise conversions to increase profitability

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FAQ’s

  • What is Dwell Time?

    Dwell time measures the number of individual visits and calculates the average duration of a visit within a closed defined area, be it a store, department, aisle or individual product that you want to monitor.

  • Can you use dwell time and footfall together?

    When you monitor dwell time alongside footfall, you can see the precise location of customers in a store, along with the duration. This provides the insights you need to make informed decisions on merchandising, promotions, staff deployment and store layout.

  • Every retailer wants to know how long customers are spending in their store, but what’s the best way to go about it?

    It is well-known that the longer the dwell time, the more likely customers are to engage with the brand and make a purchase. Understanding prime locations, or zones, allows retailers to push key products more effectively and ensure they are not overlooked.

  • What are the benefits of using dwell time?

    – Gain a deeper understanding of consumer buying habits in different areas of the store
    – Optimize product displays throughout the store
    – Determine ROI on new product launches by measuring dwell time in relevant zones
    – Optimize store layout and understand which departments attract the most customers
    – Maximize workforce productivity throughout your store

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