When measuring customer responses in-store, actions often speak louder than words. Unless someone actively provides feedback on your latest promotion, you have no idea whether it has prompted them to make a purchase or leave the store feeling frustrated. In busy retail environments, you have seconds to capture shoppers’ interest and direct them to the checkout, quickly and seamlessly.
With real-time capture and analysis, our facial profiling technology allows you to see exactly how shoppers behave in store, monitor their response to merchandising and identify the most profitable segments. It also allows you to be more agile in meeting customer demand and adjust for customer behaviour patterns, whether by adjusting digital displays or simply ensuring the shelves are fully stocked with the most popular products.
Our facial profiling solutions use Quividi software to determine the age and gender of customers based on their facial features, when they visited the store and how long they spent looking at products or promotional displays.
Easy-to-install and transport, the devices are ideal for project use and store-to-store comparisons, as well as everyday use. Knowing who your customers are means you can improve ROI with targeted campaigns and better in-store experiences that align signage and merchandise to shopper behaviour.
Importantly, the Quividi technology upholds the highest privacy standards, since it does not capture or store any personal identifiable information. For more info please see Quividi’s privacy rules.