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Retail WiFi Analytics & Software

Why choose WiFi analytics solutions for your store?

Maximize sale opportunities by tracking shopper behaviour in and around your store.

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Insights that drive success

In the omni-channel world, how do you know whether someone has browsed products in the store before making a purchase online (or vice-versa)?

Your store strategy is shaped around powerful retail analytics that fill in the gaps, complete journey and highlight opportunities for conversion. It starts by knowing a customer’s route to purchase, using analytics to build a detailed profile and target them with relevant offers and products.

We provide the insights that add weight to your engagement strategies, including optimizing window displays to attract passing traffic and complementing in-store merchandise to increase customer dwell times and drive up sales results.

Our retail WiFi analytics have been developed to give you a complete view of customer behaviour. Deep insights enable you to gauge sentiment loyalty levels and understand if current product ranges and marketing campaigns are working. As a result, you’re better-placed to increase ATV (Average Transaction Value), positioning promotional items in popular zones for maximum exposure and attracting customers with attractive window displays.

The insights we generate are easily-accessible via our cloud reporting system and since no personal details are stored, they also fully comply with privacy regulations.

Comprehensive solutions for your business

Our retail WiFi analytics package provides deep insights into the customer journey to support better decision-making. Used in conjunction with our suite of retail analytics services, we help you understand who your customers are and what you can do to engage them. Alongside store footfall, we’ll track mobile devices to find out how long someone spends in the store, as well as the number of people who enter versus those who walk by. Once you have this data, the next step is to turn missed opportunities into conversions.

Your expert in retail analytics

We work with leading brands around the world to deliver the insights that drive effective operational and strategic decisions.

Marketing ROI

Measure the percentage of people entering that have previously visited your store and the average time between those visits

Dwell time

Measure store effectiveness with dwell times to ascertain what zones or POS are working

Peel off rate

Determine the number of people who enter your store vs. those that walk by

Data Validation

24/7/365 dedicated data validation team to ensure accurate & reliable data.

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FAQs

  • Is WiFi used for people counting?

    Yes Wi-Fi data is another approach and in addition to automated people counting.

  • What are the benefits of retail WiFi?

    – Deeper analytics into the customer journey to inform decision-making, compared to traditional systems
    – Gauge loyalty levels and understand if current product ranges and marketing campaigns are working
    – Capitalize on passing traffic and monitor how many people your store attracts
    – Increase Average Transaction Value (ATV) and position promotional items in popular zones for maximum exposure
    – Measure store effectiveness with dwell times to determine what zones or POS are working
    – Attract new customers with engaging window displays, and monitor new and repeat visits
    – Easily-accessible data with cloud reporting
    – Compliance with privacy regulations, since no personal details are stored

  • What insights are obtained from WiFi analytics for retail?

    The ability to view the complete shopper journey from initial interaction outside the store, to entering a store and purchasing a product, plus repeat visits can give you valuable insight into shopper behaviour.
    – Store / Zone dwell times – how long are people spending in your store or specific zones
    – Patronage- via the frequency and shopping habits of returning customers.
    – Passing footfall – learn the ratio of passing footfall compared to the amount of people entering a store
    – Peel-off rate – how many people have been converted into customers
    – Heat maps – where do people spend time in my store and which are the hot and cold spots

  • Why choose retail WiFi solutions?

    When mapping the customer journey, it is common to see gaps. How do we know, for instance, whether someone has browsed products in a store before making a purchase online (or vice-versa)?
    Knowing a shopper’s route to purchase, and building analytics before they walk through the door, means you can build detailed customer profiles and target segments more successfully. Your store strategy is shaped around powerful analytics that complete journey and highlight opportunities for conversion.

  • How do WiFi insights add weight to strategies?

    Our insights add weight to your engagement strategies, including optimizing window displays to attract passing traffic and complementing in-store merchandise to increase customer dwell times and drive up sales results. This allows you to maximize sale opportunities with enhanced shopper engagement from perimeter engagement to in-store journey.

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