Retail & Consumer Intelligence

Smart Solutions and Analytics Full of Insights

The Retail Consumer and Intelligence compromises of four tools – Census which determines the number of outlets in pre-specified channel types and geographies. Retail Audit which involves a regular base to audit brand / sku sales information of specific outlets / retailers from a representative sample. REM – the audit of retail and on-premise stores for product availability, positioning and the quality and compliance of merchandising standards. Consumer Panel is a market research technique based on collecting regular purchase / usage info from a continuous and representative sample.

Get to know your customers

Ipsos has over 20 years’ experience in consumer panel and has expanded to eleven markets globally. Consumer Panels assist our clients to track, measure and improve their sales and marketing effectiveness. We can deliver statistics and actionable insights to increase market sales and shares. Consumer Panels delivers an all-inclusive assessment of consumer behaviour across all retailers and demographics.

Ipsos also offers flexible retail solutions which includes on-going retail audits, retail execution projects and census. These support clients with data, insights, advanced analytics and modelling solutions to help them track and improve sales and marketing effectiveness. We can offer insights beyond data and to deliver intelligent solutions that reflect changing market realities.

Work with a global leader in Retail & Consumer Intelligence

Ipsos Retail and Consumer Intelligence delivers high quality methodologies, tools and expertise internationally. A dedicated team of research professionals to help clients with quality information to make informed decisions.