People Counting Systems & Solutions for Retail
Insights that deliver results
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People counters are the foundation of our retail technology suite and are key to optimising store performance. More than simply tracking the number of people who walk through the door, the data these solutions capture supports effective decision-making at a strategic and operational level – underpinning everything from staff scheduling to trend analysis and retail occupancy levels.
People counting is a strategic method of analysing the number of people who walk through a defined space. By using an electronic device known as a “people counter”, retail stores can easily monitor and compare people entering or leaving certain areas throughout the day.
Using cutting-edge people counting sensors and software, you can identify busy periods then deploy staff in the right places at the right time, and see how popular a display or product range is.
With real-time footfall data and analytics, you can also see whether the layout and marketing activities are effective by understanding dwell time, engagement and conversions. Our people counting sensors guarantee at least 95% accuracy, allowing you to track footfall on an hour-by-hour basis to uncover current buying behaviour and forecast trends.
Ipsos Retail Performance made its name in the retail sector and is proud to work with some of the world’s best-known brands today. Our innovative solutions empower store and head office teams to make operational and strategic decisions using the latest people counting technology and expert insight.
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Manufacturers give a 98% accuracy guarantee but these are based on a lab environment NOT in a live environment. A live environment has factors such as lighting, flow, dwell, loitering, all of which are out of a manufacturers control. Our audit / validation takes these factors into account and continue to do so for the lifetime of the solution.
We have a price configurator, which we use to create the price for your proposal. There are variables our experts need to consider when we choose the right technology for each client, these include the door widths, ceiling heights, requirement to link cameras and general external factors: lighting, heating, store layout etc. Get in touch today for a quote: +44 (0)1908 682 700.
We use several different technologies that exclude staff from the count number. More information can be found on our staff exclusion page or call us to find out more: +44 (0)1908 682 700.
Our sensors have the capabilities of counting adults only or adults and children.
The sensor has the capability to count groups or individuals depending on client requirements.
Our people counting systems are highly accurate, providing you with data you can trust. With cutting-edge technology and retail specialists, our systems are guaranteed to provide you with more than 95% accuracy.
Within the IPSOS traffic count app, you’ll be able to see the live data on how many people are entering each specified area throughout the day. Through the app you’ll also have access to historical data, so you can make important comparisons.