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High Street Footfall Counting

Location is everything

See how many shoppers a retail unit is likely to attract before opening a store

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Use high street footfall to understand how popular a location is

Before signing the lease on new premises, retailers need to know how many people walk past and at what times. Ipsos Retail Performance takes the legwork out of data capture with its high street footfall solutions, so you can choose the right location.

We send our team to your town or city and carry out a detailed count of footfall in that area over the course of a week. Alternatively, we can install cameras above the entrance to a shop to record shopper traffic in that area. When retailers monitor traffic in two or more sites, they see which will offer the best return-on-investment and may be able to use the information during lease negotiations.

By conducting street counts at different times of the year, you will see whether there are peaks and troughs, and what impact this could have on the business.

Trust our street counting data for accurate insights

Our solutions are widely used by retailers looking for strong insights that inform decision-making. We take the time to understand your goals and then provide the tools you need to capture, and make the most of, footfall data.


More than 95% accuracy guaranteed

Peel off rate

Determine the number of people who enter your store vs. those that walk by

Estate planning

Understand areas which have the most passing traffic for expansion plans


24/7/365 dedicated data validation team to ensure accurate & reliable data.


  • What can street counting achieve?

    Retailers are able to evaluate if the location or store would be popular enough for high footfall, check the peel off rates, direction of traffic and gender profile.

  • How is street counting conducted?

    There are two ways, one is manual which is project based or by an automated system.

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