Staff Exclusions | Ipsos Retail UK

Know your customers

Stores selling big ticket items may only welcome a handful of people each day, so footfall figures can soon be skewed by the assistants and security staff who work there. Knowing how many people currently visit is the first step in attracting more – especially as they could be high-value customers.

Our employee filtering feature allows managers to capture customer, but not staff, footfall. We have different people counting devices, which tracks people using vision cameras and sensors. The only requirement is that staff wear lanyards, name tag or hidden Bluetooth tags during their shift to distinguish them from customers.

The tool is also invaluable in other public spaces such as small-scale performance venues, as well as larger stores who want to break down their footfall figures.

Comprehensive solutions for your business

Our staff exclusion technology is just one part of our suite of people counting solutions, designed to maximise the value of every store visit. Uncover footfall for any given period with state-of-the-art cameras and use expert insights to make effective operational and strategic decisions. Whether you want to find out how many people pass a retail unit before opening a store, or measure footfall around a kiosk or pop-up, we have a system for you.

The next step in footfall technology

See why leading retailers, transport and leisure operators trust our solutions to deliver the deep footfall insights they need to make better operational and strategic decisions.

Accuracy

More than 95% accuracy guaranteed

Expertise

24/7/365 dedicated data validation team

Ipsos Traffic Count App

Access to live and historical data, so managers can make operational decisions on-the-go

Results

Maximise conversions to increase profitability

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FAQ’s

With the staff exclusion technology do the employees have to carry an item on them?

Depending on the sensor, staff will wear either a lanyard, name tag or a hidden Bluetooth tag.
Is it possible to see the staff count split out from customer counts?

Yes, and it can be reported on separately.
Why exclude staff from the count data?

By filtering staff from your count, it will build a correct picture of footfall performance and will provide a truer conversion rate.
Which locations / types of store would benefit from staff exclusion?

If you have a location / store which the staff have to frequently enter and exit the store or if security staff is required at your location.
How does the staff exclusion technology work?

Depending on the technology, staff will carry with them a hidden Bluetooth tag, or will wear a lanyard or name tag. When they pass the sensor, it is registered and time stamped from the customer count. Near real time data is also available.