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Retail Mystery Shopping

Understand how well your brand promises are being delivered

Use trained ‘customers’ (retail mystery shoppers) to monitor everything from customer service to merchandising and store appearance.

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Get to know your customers

Working with our sister company, Ipsos Mystery Shopping, we deliver detailed feedback about how customers experience your store. Mystery shoppers monitor different touchpoints across a store to make sure the brand, products and services are delivered in line with your brand promise. Used in conjunction with our footfall counting and analytics, it is an opportunity to see what is working well and what falls short of the mark.

Once you have identified the weaknesses in your store, you can start making improvements. By monitoring employee behaviour and store layout from a customer’s perspective, you’ll be able deploy resources more effectively and implement training where needed.

With expert insights from Ipsos Mystery Shopping, you will have the confidence to make informed strategic decisions. Using a pre-defined questionnaire designed by you, mystery shoppers browse and purchase products to assess the consistency and delivery of your brand promise.

Comprehensive solutions for your business

A data-driven retail expert, Ipsos can tailor its solutions and specialist services in line with your operational and strategic goals. We combine cutting-edge technologies, expert analysis and world-class market research so you get the answers you need to drive up sales, brand loyalty and profits. Start your journey with us and see for yourself why retailers across the globe choose our services.

Work with a global leader in mystery shopping

Measuring the delivery of brand promises – across every market, customer touchpoint and channel. Major retailers, transport and leisure operators trust our solutions to deliver the quality data they need to deliver successful strategies.

Shopper Experience

Highly trained shoppers identify gaps between intended and actual experiences

Micro Shops

Brief, tactical mystery shops deployed and reported with quick turnaround

Experience Evaluations

Overt assessments, with advice on improvements required or results delivered

Sophisticated technology platforms

Enabling mobile data collection, real-time feedback, best-in-class reporting and video feedback

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Insights >