Ipsos Retail Performance. Blog.

August brings some unexpected relief to store footfall

High Street Retail
  • Footfall in non-food retail stores was better than expected in August. Against the same month in 2017 the Retail Traffic Index showed a decline of -4.1% and average weekly growth over the previous month, July, of +0.9%
  • This was the narrowest gap of the year so far and well ahead of the YTD deficit to end of July of -9.3%.
  • Weekly footfall was sustained across the whole month, every week being within 1% of all other weeks.
  • The most disappointing figures came for stores in SW England and Wales, where footfall was down -9.3%, at a time when summer holidays were at their peak.

“The improvement in footfall has come out of the blue,” commented Dr Tim Denison, Director of Retail Intelligence at Ipsos Retail Performance. “This year the gap in non-food store footfall against last year has been no better than -6.6%. The August deficit of -4.1% is back to the run rate of 2017. It indicates that demand was strong for many ‘Back to School’ campaigns, but whether the uplift was simply a summer sojourn or part of something more substantive it is too early to say. The economic horizon remains pretty dark with real wages barely seeing any growth and the uncertainty brought about from the possibility of a Brexit ‘no deal’ growing as the clock ticks down.

“Retailers will have one eye on ongoing demand, but the other one is now looking at contingency planning – another exceptional cost in the offing, right on the heels of GDPR. For decades retailers have been working to streamline logistics, reduce stock levels and deliver fast fashion. All of that and more would be in jeopardy if a frictionless trade deal is not negotiated soon, and that would be to the detriment of retailer and shopper alike”, warns Denison.


Related Articles

November sees a recovery in UK store footfall, but Black Friday loses its momentum

If further evidence was needed that Black Friday has altered shopping patterns over the Golden Quarter, then this year’s store footfall data provides it. Ipsos Retail Performance, the global retail
Continue Reading...

UK retailers see modest decline in footfall in Q3

Footfall continued its recent rally in September, following better than expected figures in August, as consumers remain in a holding pattern while the nation waits for the future political and
Continue Reading...

Heatwave piles on the pressure on UK high streets

Non-food store footfall fell by -10.8% in July, against the same month last year London & The South East continued to post a poor performance, suffering worse than all other
Continue Reading...

blog comments powered by Disqus