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Black Friday: Shifting its centre of gravity

Trends and Insights

In 2018, Black Friday falls on 23rd November, the earliest since 2012. Our Director of Retail Intelligence, Dr Tim Denison, reviews some Black Friday insights, from its humble beginnings 50 years ago in Philadelphia to the global retail phenomenon that it is today.

But as more and more retailers turn their backs on Black Friday, what impact will that have on the popularity of this seasonal favorite?



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