Ipsos Retail Performance. Blog.

Easter bank holiday footfall

High Street Retail

“Shopping activity levels over the Easter bank holiday were mixed, with the changing weather conditions dictating shopper habits.

Overall, shopper numbers were down 0.5% against the Easter weekend last year (18th to 21st April), with 52% of stores recording a drop on last year’s footfall.

The cold and overcast conditions during the early part of the break encouraged more of us to put shopping on our agenda and make the most of the bank holiday weekend.

However, once the weather improved, it became a totally different picture with fewer people hitting the high street.

On balance, I think retailers will be satisfied with the weekend trading. Easter was a fortnight earlier than last year, which would normally depress footfall by a couple of percentage points, but achieving almost parity performance reflects the strength of consumer demand in the first quarter of the year.”

Dr Tim Denison, director at Ipsos Retail Performance.

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