Ipsos Retail Performance. Blog.

Footfall down 18.9% during England’s quarter final

High Street

England’s World Cup quarter-final victory over Sweden had a negative effect on retailers operating on the UK High Street, with footfall down 18.9% on the previous Saturday.

Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance, said:

“Saturday’s big day of sporting events quelled shopping activity on the high street, with the number of shoppers in non-food stores down -18.9% on the previous Saturday.

“The impact was marginally greater than the last time England played in a World Cup quarter-final on a Saturday back in 2006, when footfall was down -16.7% on the previous Saturday.

“Although this is obviously a great time for the national side as World Cup fever sweeps the nation, it’s damaging for non-food retailers. The same is certainly not true for grocery sales, which would have jumped by 30% or more on the previous Saturday thanks to BBQs and parties being the order of the day.”

 To keep up to date with the latest footfall figures, download our easy-to-read UK weathermap

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