Occupancy counting solutions from Ipsos Retail Performance have shown that the renovated Piece Hall in Halifax has attracted a footfall of more than 1.4 million in the first six months since re-opening.
The global retail consultant is monitoring capacity, particularly during large events and concerts, at the Grade I listed, open-air building which underwent a £19 million conservation and transformation programme in 2017.
The use of Ipsos Retail Performance’s occupancy counting solutions has allowed The Piece Hall to optimise their use of staff and space, as well as planning promotions and maintaining high levels of customer service and safety.
The company adds The Piece Hall to its existing portfolio of leisure clients, including London’s Sky Garden.
Commenting on the partnership, Peter Luff, President of Ipsos Retail Performance, said:
“We are really enjoying working with such an architecturally and culturally important building to help staff monitor the high numbers of visitors it is receiving.
“We were delighted to add another leisure client to our growing portfolio as more leisure and hospitality venues are becoming smarter in the approach they take to improving their customers’ experience. They appear to be taking best practice from the retail sector, and we are excited to be using our expertise to help The Piece Hall thrive.”
Since 1779, The Piece Hall has stood proudly at the heart of Halifax. Originally built to support the trading of ‘pieces’ of cloth (a 30 yard length of woven woollen fabric produced on a handloom), it has been a meeting point in Halifax for almost 250 years.
The building stands as part of The Piece Hall Quarter, forming a cultural quarter for the residents of Halifax and Calderdale, as well as for visitors from further afield.
Chief Executive of The Piece Hall, Nicky Chance-Thompson, said
“In the first six months Ipsos Retail Performance’s counters have measured that we attracted footfall of over 1.4 million people, meaning we are on track to far exceed our estimated annual target of 1.6 million.
“The counters allow us to report back to funders, understand how many people are visiting, and monitor occupancy levels during busy events to keep our visitors safe. We can isolate our four gates to monitor the flow of visitor footfall to provide the best welcome to our magnificent building – they are important to our success.”
Photo © Phil Champion (cc-by-sa/2.0)