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A poor Easter fortnight piles on footfall misery for retailers

High Street
  • UK retail footfall was -12.8% lower in April compared to a year ago.
  • Year-on-year, footfall was down -11.8% over the Easter fortnight.

Shoppers continued to steer away from the high street in April, as UK retailers suffered a -12.8% fall in footfall compared to 2017.

Easter also failed to provide the much needed boost that the high street was craving, with footfall over the bank holiday fortnight down -11.8% on last year.

Ipsos Retail Performance, the global retail and footfall consultant, compiles the Retail Traffic Index (RTI), which is derived from the number of individual shoppers entering over 4,000 non-food retail stores across the UK.

Across the regions, over the Easter fortnight, holidaymakers and tourists helped the South West England & Wales area record the only footfall growth in the UK, with a +1.4% increase on 2017. South East England & London saw the biggest fall, with an -18.4% drop.

Footfall in non-food stores now stands -9.6% lower over the first four months of the year than in 2017. Looking ahead, the RTI is predicted to improve in May, with the better weather helping stores to reduce the footfall deficit on 2017 to -5.7%.

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