Ipsos Retail Performance. Blog.

Press Coverage – WiFi analytics in The Retailer

Press Coverage

In the BRC’s Winter edition of The Retailer, Dr Tim Denison comments on how retailers can monitor and analyse customer behaviour through their existing in store WiFi.

To read the full article click here 

Related Articles

Why observational research is a valuable tool for stores

Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance features in the summer edition of The Retailer, the BRC's quarterly online magazine. The article highlights two different research approaches that are coming
Continue Reading...

Moodvertising during the World Cup

“Moodvertising” during the World Cup Don’t just participate, go all the way! The first challenge for advertisers is to compete for the 'attention of the crowd'. Advertisers need to stand
Continue Reading...

Black Friday footfall boost for retailers

AHEAD OF A ‘CAREFUL AS YOU GO’ CHRISTMAS UK retail footfall saw a recovery in November, following a poor October. Average weekly footfall grew by +4.5% on the previous month,
Continue Reading...

blog comments powered by Disqus