As always, it’s been a busy few months here at Ipsos Retail Performance, with a recent highlight being our attendance at Qmatic’s Great Experience 2015 event, held in Amsterdam.
This followed the exciting news that we have joined forces to partner with Qmatic, which will see us marketing its Orchestra queuing solution worldwide. The Insights gained from Shopper Engage Lite allows orchestra to provide a tailored queuing solution. This will improve customer satisfaction by reducing frustrations, whilst also improving the overall shopper experience.
“To kick off the new partnership, we headed to Netherland’s capital, for Qmatic’s annual Great Experience event. It was a great opportunity to strengthen our relationship and meet more of their staff, clients and gather a great initial insight into understanding the calibre and scope of the company in the process.”
The annual event places a real emphasis on industry issues, best practices and innovation, with hundreds of people from across the globe attending over the three days. With exhibitions, keynote speakers, panel discussions, breakout sessions, networking and entertainment, it’s an event that has something for everyone in the industry.
Our very own Dr Tim Denison also took centre stage and shared his expertise on how analytics is the KERS of retail technology, harvesting data and how to use it to drive insight.
The feedback from Tim’s speech was great. Educational and inspirational, very informative and he spoke with specific knowledge and passion, there were just some of the comments that were fed back to us. Tim provided some examples of clients’ stories demonstrating the power of insights, which allowed delegates to understand the tangible results from our services. Have a read of our Mothercare case study to see some of these results.
We also found it extremely interesting to hear Qmatic’s clients share their success stories and provide insights on how its solutions have helped retailers drive continuous improvement.
The event was a perfect illustration of customer satisfaction leading to customer engagement and we can’t wait to return next year.
