Ipsos Retail Performance. Blog.

SUNSHINE SUBSTITUTES SHOPPING AS PROVIDER OF CONSUMER THERAPY OVER EASTER

High Street Retail
  • Footfall over the Easter fortnight was -8.5% lower than last year, despite falling three weeks later this year.
  • For the month of April, footfall fell by -2.9% year-on-year, quieter than the forecast of -0.3%.
  • When compared to March, average weekly footfall was +6.1% stronger, but this represented over 3 points lower than expected.
  • Ordinarily Easter falling at this time would provide an 8% boost to footfall compared to the same April fortnight of the previous year, but this year it registered no growth.

Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance said:

“Traditionally a late Easter is a great fillip to the DIY and Garden Centre sector, as householders jump to Spring cleaning their homes and tidying their gardens. The sun and record temperatures put pay to that this year with paint pots and lawnmowers being swapped for buckets and spades. You can’t really blame consumers for choosing sunshine over shopping as their means of therapy over Easter. There is little to beat vitamin D at this time of year, especially at a time of low national morale.

“April’s results are all the more disappointing for stores given that footfall in Quarter 1 delivered a recovery in the year-on-year trend. The first three months of 2019 saw footfall decline by only -1.1% on the same period the year before, compared to a -3.9% deficit in Q4 2018.

“The changing time of Easter every year makes trend paths difficult to establish at this time of year, but given we would have anticipated April’s footfall to be up on last year, the outlook doesn’t look too favourable for May. That said I have already burned many of my forecasting lives, so I’m reserving my remaining ones for more predictable times.”

For more information, visit https://www.ipsos-retailperformance.com/.

Related Articles

PROMISING SIGNS OF IMPROVEMENT EMERGE ON UK HIGH STREETS

Footfall on May Day bank holiday (6th May) helped contribute to the strong month with the number of shoppers up by +8.4% on levels last year. Retail footfall held up
Continue Reading...

RETAILERS STRUGGLE AGAINST HOT WEATHER AND CITY CENTRE PROTESTS

Protests and hot weather deterred shoppers over the Bank Holiday period, according to the UK-wide Retail Traffic Index published by Ipsos Retail Performance. Between Good Friday and Bank Holiday Monday,
Continue Reading...

UK FOOTFALL SPRINGS FORWARD AS TEMPERATURES STAY UP AND EASTER IS LATE

March saw the first year-on-year rise in footfall in non-food stores for two years. It rose by +1.6% since February. Average weekly footfall was also up on the previous month,
Continue Reading...

blog comments powered by Disqus