Ipsos Retail Performance. Blog.

UK STORES CONTINUE TO SEE FOOTFALL REVIVAL

High Street Retail
  • When compared to June, retail footfall continued to climb, with average weekly footfall up +3.4%, the same uplift for the month as last year.
  • Against July 2018, shopper numbers fell by -3.8%, a slight improvement on the -3.9% deficit in June.
  • The advent of hot weather during the first week of school holidays hit footfall hard. Typically the busiest week of the summer, shopper numbers in the last week of July were down by -9.5% on last year. It is likely that the summer climax will be pushed into August.
  • Stores in Scotland & Northern Ireland suffered the most against last year, with weekly footfall in July down -6.5% on the same month last year.
  • The region most out of line with the rest of the country, however, remains London & South East England, where the 3-month trend languishes at -6.4% year-on-year, almost double the decline for the UK as a whole, which stands at -3.3%.

Commenting on the latest figures, Dr. Tim Denison, Director of Retail Intelligence at Ipsos Retail Performance said:

“July’s figures provide further evidence that footfall in non-food stores is finding its new norm and that traffic online and in store is re-balancing.

“At this time last year, the three-month trend in store footfall was down by -9.1% on the previous year, now it is sitting at just -3.3%. True, we still have overcapacity in the number of retail units in the country and vacancy levels remain at around 10%. We also have locations that pull much more footfall than others and estate rationalisation in places is still needed. Nevertheless at the top level, it is becoming increasingly evident as the months roll by, that the slide of recent years is now coming to an end, meaning that retailers can begin to plan and invest with confidence in their store strategies.”

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