Ipsos Retail Performance. Retail Weathermap.

Want shopper insights in an instant?

Want shopper insights in an instant?

Our monthly, easy-to-read Weathermaps provide the clearest forecasts of UK retail footfall trends at a simple glance.

So if you want to compare shopper activity trends regionally or nationally, we can tell you what to expect month by month:

  • Where the bright spells are?
  • Which areas are down on last year?
  • What the footfall count might be in store next month?

Launched in 2002 by Ipsos Retail Performance and monitoring more than 3.1 billion shopper visits per year, our retail Weathermaps provide a highly accurate barometer of shopper activity and a true reflection of shopper economic confidence in five geographical variations (Scotland and Northern Ireland; The North; The Midlands; Wales and the South West: London and the South East).


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Our monthly maps

Map 1

Year-on-year change (last month vs the same month a year ago) – a useful shopper insight tool in gauging long-term trends and comparative performance.

Map 2

Month-on-month change (last month vs the previous month) – great for understanding seasonal impact, footfall spikes and shopper activity in relation to economic developments or events.

Map 3

Forecast for the month ahead – using data from the last five years, Map 3 helps businesses plan and benchmark trends that could affect staffing or expenditure decisions.

Map 4

Shopper retail insight commentary from our expert analysts on last month’s data and predictions for next month.

If you would like to benefit from access to accurate shopper retail insight, sign up here to receive our retail weathermap as soon as it is published.

Latest Retail Weathermap