Customer behavior insights form the foundation of store improvement strategies, enabling you to see exactly where to target your resources.
Customer behavior insights form the foundation of store improvement strategies, enabling you to see exactly where to target your resources.
By harnessing footfall data, you can create detailed customer journey maps that highlight opportunities to:
- Improve brand positioning
- Create engaging store design
- Develop in-point merchandising
- Deliver exceptional customer service
- Create targeted and timely marketing campaigns
Once you understand the journey, you’re ready to convert browsers into buyers to make sure your store and brand reach their full potential. This information helps you answer these key questions:
Who? Use customer demographics to improve POS communications and increase sales
What? Understand what customers really buy, not what they say they buy
Why? – Determine how shopper behavior changes when the store layout is different
Where? Understand the customer journey as they move through a store or mall to determine different levels of engagement
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