Customer Journey Mapping

Optimize and improve the customer experience

Mapping the customer journey is an essential process for any brand that wants to improve engagement and sales, whether at a store level or as part of the brand’s wider marketing strategy.

Mapping the customer journey is an essential process for any brand that wants to improve engagement and sales, whether at a store level or as part of the brand’s wider marketing strategy.

With the right data, you can create a visual representation of how people move around your store and what leads them to make a purchase or else walk out empty-handed.

Our research provides insightful data, including heat maps and journey flow, to help you see the physical journey of your customers.

This data helps you answer key questions about whether people can access all areas of the store, and check that products and POS displays are in the right place. It also means you can identify pinch points on the shop floor and see whether you are replenishing stock at the right point.

With this information you can improve the customer experience to increase dwell time, drive more sales and, ultimately, foster loyalty.

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Customer Journey Mapping helps improve the customer experience by:

  • Producing accurate heat maps of the customer journey
  • Identifying pinch points between departments, aisles and displays
  • Understanding the most popular route around your store to maximize returns on POS
  • Making decisions to improve the customer journey and increase dwell time

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Customer Journey Mapping

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