A customer journey map is essential for optimizing and improving the customer experience. By applying the correct research you can get a visual perspective of how customers use the store and what their journey looks like.
Our research provides insightful data, including heat maps and journey flow, that allow you to see the physical journey of your customers. Are they able to access all areas of the store? Are your products and POS displays in the right place or are they hindering access? Do you have pinch points that prevent customers from accessing certain areas or are you replenishing stock at the wrong time?Get in Touch