Loyalty

Understand individual store repeat customers for extra analytical insights

Increase footfall and conversion by nurturing positive relationships with your customers by growing loyalty and advocacy.

Increase footfall and conversion by nurturing positive relationships with your customers by growing loyalty and advocacy.

The true measurement of customer satisfaction is loyalty, how many repeat visits or repeat buys does any one customer indulge in. Encourage repeat customers with a culmination of successful store interactions, be that customer service, targeted marketing and merchandise or engaging store layouts.

Equip your store to create positive interactions and relationships, which increase both footfall and conversion.

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Benefits

  • Increase customer conversion with an engaging shopping environment
  • Grow average transaction values and promote products, which meet individual shopping preferences
  • Expand in store product offering using in store omni-channel strategies
  • Increase marketing effectiveness and integrate loyalty card schemes to personalized campaigns
  • Nurture loyalty and monitor the impact of customer service and store mix on retention levels
  • Expand store and brand awareness with online social media advocacy

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The insights

  • Loyalty – Do customers repeatedly enter your store and of these how many spend their hard-earned cash. Insights can be as detailed as required, from determining the percentage of returning customers to full integration with Loyalty card schemes for deeper combined analytics into buying habits.
  • Merchandise – Make sure you have the right merchandise for your market. Track what items are picked up, shard and brought the most to improve what you buy and stock
  • Demographics – Combining social media and loyalty card schemes closes the loop on customer demographics, allowing for targeted marketing and promotions
  • Social media advocacy – integrate eCommerce and bricks and mortar stores by allowing your customers to instantly share new purchases and wish lists from the shop floor.

Customers can become brand advocates across social media, raising the profile and market for any store.

The technology

Utilizing Wi-Fi and Cloud based SaaS (Software as a service) technologies profound insights can propel retailers to make informed and founded decisions to improve their stores performance.

  • Gauging loyalty levels is important for us, especially as we introduce new store layouts. We can measure if people are returning to the same store and which stores are more successful and why.
    Danielle Plested, Store Development Programme Manager, Argos

solutions

Loyalty

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