Why

Why do customers shop the way they do in different store layouts?

Transform sales and get closer to your customers decision process using real life cognitive responses.

Transform sales and get closer to your customers decision process using real life cognitive responses.

Make influential business decisions based on real life behaviors and responses to the way your store operates. These improvements are guaranteed to positively differentiate your store from competitors and increase both footfall and patronage.

The business benefits from undertaking observational research can be extremely powerful and revolutionary. Aligning your store to customer behavior will foster closer relationships and encourage in store spend.

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Benefits

  • Improve chain-wide¬†performance levels and establish the causes for poor converting stores
  • Validate sales performance with customer behavior insights
  • Enhance shopper experience with exciting store interactions using in store behavior insights
  • Expand popular product lines with insights exploring popularity reasons
  • Create powerful marketing campaigns that align to the way people shop
  • Manage store staff effectively considering peak hours and tasks

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The insights

Capturing and analysing libraries of complete shopper journeys provides answers to many questions, explaining differences in sales performances that cannot be resolved without referring to the behavior of shoppers. So often, the reasons become obvious once shopping patterns are built and analysed.

It is remarkable just how much motivational insight are gleaned from interpreting in-store observation of facial expressions, body language, speed of movement and the amount of product engagement.

Why parts of the store are hardly shopped, why products on some fixtures sell more readily than others, why folded garments are shopped differently to hanging ones, why conversion rates differ between men and women; these questions and more can be answered from research that captures behavioral trends.

  • In certain stores where you are experiencing congestion and poor customer flow its useful to compare store layouts and determine why this behavior occurred and how to resolve it. Actionable insights mean you will see improved flow and much less congestion.
    Tim Joint, International Sales Manager, Ipsos Retail Performance

solutions

Why

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