What is your Customer’s Shopping Behaviour?

Know what customers really buy, not what they say they buy

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What is your Customer’s Shopping Behaviour?

Expand sales revenue with behavioural knowledge that highlights powerful store development strategies and improvements.

Discovering what your customers actually do in store opens up, a world of opportunity to tailor in store operations for a more memorable in store experience.

Consumer behavioural analysis provides you with the tools to understand the areas within your store that need improving. Develop product offerings, price points and hot spot locations that generate interest and involvement.

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Benefits

Raise conversion levels and establish the causes for poor converting products and categories
Optimise location zones with lead categories, destination and impulse lines
Increase basket size by monitoring items that are cross-shopped
Quantify the impact of POS material on generating product interest
Address product weakness with targeted product offerings

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The insights

Analysis of EPoS data provides an accurate record of what shoppers buy, but fails to show what they peruse and decide not to buy. Accurate shopper insights can only be generated by capturing behavioural data on what people shop for. Insights can include product interest, involvement and interaction and is often different to what shoppers think.

Improving sales is as much about understanding the reasons why customers decide not to buy products as analysing what they do buy. Some of the insights include:

Reasons for poor conversion

Product Weakness
- Uncompetitive price points
- Product quality problems
- Sizing issues

Product Placements
- Impulse lines
- Destination categories

Determining what aspects of a new format are working well and which elements need re-thinking is very much part of what customer insights can provide.