In-store

Improve shopper engagement throughout the store

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Customer Shopping Experience

In-store

Position your store at the forefront of the customer experience with profound insights that demistify the shopper’s journey.

Get under the skin of customer interactions from fixture to zonal level and target your merchandise and communications to amplify their experience at each stage.

Provide interactive industry leading touch points that will position you over and above competitors for unrivalled in-store customer experiences.

Facilitate customer spending with improved store design, effective shop floor resourcing and engaging concepts to maximise every opportunity.

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Benefits

Enrich the customer experience with exciting touchpoints and interactions
Convert browsers to buyers by completing their purchasing decision with staff support, strategic merchandising and effective signage
Capitalise on impulse purchases and explore areas of initial interaction and dwell times
Increase average transaction value and encourage desired routes by simplifying store navigation to designated areas
Improve customer service by establishing the quality of service shoppers receive and identifying best practice
Optimise category and space productivity by understanding how your customers shop

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The insights

Conversion rates give us the number of shoppers who enter stores and leave without making a purchase, but they don’t give any indication of the causes. In-store analytics will discover the trends and patterns in shopping behaviour.

Insights delve into every level of store interaction:

Customer analysis
Behavioural analysis
Layout analysis
Fixture analysis
Product analysis
Service level analysis

By getting closer to your customers, you will create better in-store experiences. As well as highlighting opportunities to improve service, interaction and conversion rate gain.