Customer Dwell Time

Measure the exact dwell time and location of your customers

Every retailer wants to know how long customers are spending in their store – but what’s the best way to go about it?

Every retailer wants to know how long customers are spending in their store – but what’s the best way to go about it?

It is well-known that the longer the dwell time, the more likely customers are to engage with the brand and make a purchase. Understanding prime locations, or zones, allows retailers to push key products more effectively and ensure they are not overlooked.

When you monitor dwell time alongside footfall, you can see the precise location of customers in a store, along with the duration. This provides the insights you need to make informed decisions on merchandising, promotions, staff deployment and store layout.

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This approach brings a number of benefits, enabling you to:

  • Gain a deeper understanding of consumer buying habits in different areas of the store
  • Optimize product displays throughout the store
  • Determine ROI on new product launches by measuring dwell time in relevant zones
  • Optimize store layout and understand which departments attract the most customers
  • Maximize workforce productivity throughout your store

Increase dwell times and implement proven strategies that increase customer engagement

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What is dwell time?

Dwell time measures the number of individual visits and calculates the average duration of a visit within a closed defined area, be it a store, department, aisle or individual product that you want to monitor.

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Customer Dwell Time

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