Customer Dwell Time

Measure the exact dwell time and location of your customers

How long are your customers spending in your store?

How long are your customers spending in your store?

By monitoring dwell time alongside footfall, you can see the exact location and duration a customer spends in your store. Where are your most popular departments or ‘zones’? Where should you be placing your newest products to get the best engagement? Which aisles are customers spending the most time in?

Evidence shows that the longer customers spend in store, the more likely they are to purchase. Analyzing dwell time will give you valuable insights in to where your customers are visiting and how long they stay there, allowing you to make informed decisions on merchandising, promotions, staff deployment and store layout.

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Benefits

  • Understand customer shopping habits in different areas
  • Optimize product offering throughout your store
  • Determine ROI on new product launches by measuring dwell time in relevant zones
  • Optimize store layout and understand which departments attract the most customers
  • Maximize workforce productivity throughout your store
  • Increase dwell times and implement proven strategies that increase customer engagement

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What is dwell time?

Dwell time measures the number of individual visits and calculates the average duration of a visit within a closed defined area, be it a store, department, aisle or individual product that you want to monitor.

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Customer Dwell Time

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