Retail Occupancy

Measure and manage capacity levels for improved customer service

Managing occupancy at a flagship store, shopping mall or other large space is an ongoing challenge, especially at peak periods like Christmas, or when an event is being held.

Managing occupancy at a flagship store, shopping mall or other large space is an ongoing challenge, especially at peak periods like Christmas, or when an event is being held.

During this time, centre managers, event organisers and on-the-ground assistants need to know how many people are in the space to ensure their safety. Not every new-season fashion launch or pop-up is ticketed and closely monitored – which means teams may not be aware that a space has reached (or exceeded) capacity, potentially putting public safety at risk.

Understanding occupancy levels is also key to maximising sales opportunities and ensuring customers are fully engaged with their surroundings. With real-time footfall data, you can quickly deploy teams where they are needed most so they deliver high levels of service, even at busy times.

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Our occupancy data will help you:

  • Optimize sales opportunities by making quick and calculated decisions
  • Maintain customer service levels by distributing staff to meet occupancy levels as they change
  • Measure ROI and the impact of events or promotions on occupancy levels
  • Always be informed of changing occupancy levels no matter where you are, with SMS or email alerts

Plan and schedule resources and promotions effectively drawing on historical data

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The Insights

  • How many people are in your location at all times
  • Plan promotional activity around busy periods
  • When to deploy staff to areas with high occupancy
  • When capacity levels are breached with triggered SMS and email alarms
  • Trend patterns for occupancy in the past hour
  • Daily trends for better planning

  • Monitoring occupancy levels means you can stay one step ahead of the game and make decisions on the fly to meet the needs of capacity levels at any one time.
    David Adams, Subject Matter Expert, Ipsos Retail Performance

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Retail Occupancy

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