People Counting

Count potential customers that enter your store and track conversion rate to measure performance

Measure, manage and improve footfall, conversion and sales with an accurate, intuitive and easy-to-use solution.

Measure, manage and improve footfall, conversion and sales with an accurate, intuitive and easy-to-use solution.

Footfall counters are the foundation of our retail portfolio. Footfall insights go above and beyond just counting the number of people walking through a door.

The data collected means you can make informed and reliable decisions on staff optimisation, trend analysis and occupancy levels. These factors will drive up conversion rates and improve store performance.

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Benefits

  • Measure, manage and improve footfall, conversion and sales
  • Improve sales productivity by scheduling employees more efficiently and effectively
  • Measure the success of marketing campaigns by comparing footfall from the wider retail environment
  • Real time decision making with easy access to cloud reporting
  • Support and training from a dedicated Account Manager to make the most of the data at your fingertips
  • Window displays and marketing promotions are meant to catch the attention of prospective buyers, but what effect does a new campaign have on footfall? Track these changes to understand how successful a campaign is for your target audience and understand upselling opportunities.
  • Shopping for jewellery is often an emotive and sentimental purchase and this is one the many reasons brand names have such a stronghold in this sector. Adding a highly sought after brand could rapidly drive footfall, or on the other hand removing a popular line could have a damaging effect on traffic. The ability to monitor these changes means store owners or head office can take decisive action based on sound data.
  • Within the telecoms industry, sales vary in value from multiple year phone contracts, to the sales of smaller low value accessories and trimmings. For improved analysis our solutions can segment sales and conversion rates to different product or services to help each store track their Key Performance Indicators (KPIs) in more detail. These analytics can help identify areas of weakness and set targets for improvements.
  • People who enter a health and beauty store are likely to be shopping for a purpose, resulting in higher than average conversion rates for the industry. Many retailers introduce promotional offers to increase basket size. Ensuring the staff are trained and on hand to offer advice, is crucial in increasing the average transaction value (ATV).
  • It’s important to keep an eye on the wider retail environment, especially if your shopping centre is having an unexpectedly quiet period in terms of footfall traffic. Understanding how other comparable malls are performing to the average shopping centre can inform you if it’s simply a drop in consumer spending habits or if it’s time to boost your marketing campaigns.
  • The DIY sector is notorious for weekend, bank holiday and seasonal traffic but it’s also important for stores to keep track of the wider retail environment and how others in the same sector are performing. This can benchmark a stores performance to see if a good sales weekend was due to a fresh marketing campaign, or if it was simply a boost in consumer confidence.

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People Counting

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August 18, 2015 | By Ipsos Retail Performance

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