Retail Conversion Rates

Monitor the strength of your conversion rate against competitors and the retail buying climate

Maximize sales strategies in stores that are performing below average

Maximize sales strategies in stores that are performing below average

The inclusion of estate and sector analysis in your decision-making process can pin point poor performing stores with vast potential for improvement. Empower your  staff to drive conversion rate performance using store driven strategies that can instantly impact sales figures.

Drive short-term improvement plans and maximize your stores potential conversion rate using industry trends and patterns to validate your strategy and encourage store teams.

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Benefits

  • Benchmark conversion performance compared to competitors
  • Improve store performance with performance tracking of store teams and operations
  • Target merchandise and evaluate strength of product appeal for targeted merchandising
  • Optimize sales and measure the impact of price competitiveness and discounting campaigns
  • Enhance customer service with ongoing monitoring and improvement strategies
  • Plan compelling strategies aligned with changes in consumers spending patterns and habits

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The insights

  • Representative of the sub-sector mix covering footwear and fashion, health and beauty, variety and general retailers, DIY and garden centres, electrical and mobile, stationery and books, jewellery and accessories, and sports and outdoor
  • Available with regional and selective sub-sector splits
  • Weekly report tracking client conversion rate balance versus the comparison set, plotted over time
  • Configured to match client reporting periods
  • Simple means of benchmarking conversion rate changes and performance against the market
  • Establishes the strength of trend in conversion rates across the client estate and the retail market
  • Eagerly awaited, the launch of the Conversion Rate Barometer tracks the extent of conversion rate movement across a client’s chain against the market in one consolidated measure.
    Tim Denison, Director of Retail Intelligence, Ipsos Retail Performance

solutions

Retail Conversion Rates

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Our Latest Thinking

Mystery shopping in luxury retail

August 23, 2018 | By Ipsos Retail Performance

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Heatwave piles on the pressure on UK high streets

August 6, 2018 | By Ipsos Retail Performance

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Why observational research is a valuable tool for stores

July 25, 2018 | By Tim Denison

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