Retail Conversion Rates

Monitor the strength of your conversion rate against competitors and the retail buying climate

Maximize sales strategies in under-performing stores with industry conversion rate insights.

Maximize sales strategies in under-performing stores with industry conversion rate insights.

Alongside monitoring your own store performance, we provide key estate and sector analysis so you can benchmark your conversion rates, with that of your competitors. Using this insight, you can pinpoint which stores are falling below average and have the potential for improvement.

Working closely with the customer-facing members at the store, we empower them to drive forward sales by setting practical strategies that will help meet and exceed targets.

Our analysis allows retailers to design short-term improvement plans and maximize potential conversion rates. By comparing industry trends and patterns with your store, you can encourage your team to get involved and make a dedicated effort to improving strategies and increasing sales.

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Understanding conversion rates helps you:  

  • Benchmark conversion performance compared to competitors
  • Improve store performance with performance tracking of store teams and operations
  • Target merchandise and evaluate strength of product appeal for targeted merchandising
  • Optimize sales and measure the impact of price competitiveness and discounting campaigns
  • Enhance customer service with ongoing monitoring and improvement strategies
  • Plan compelling strategies aligned with changes in consumers spending patterns and habits

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The insights

  • Representative of the sub-sector mix covering footwear and fashion, health and beauty, variety and general retailers, DIY and garden centres, electrical and mobile, stationery and books, jewellery and accessories, and sports and outdoor
  • Available with regional and selective sub-sector splits
  • Weekly report tracking client conversion rate balance versus the comparison set, plotted over time
  • Configured to match client reporting periods
  • Simple means of benchmarking conversion rate changes and performance against the market
  • Establishes the strength of trend in conversion rates across the client estate and the retail market
  • Eagerly awaited, the launch of the Conversion Rate Barometer tracks the extent of conversion rate movement across a client’s chain against the market in one consolidated measure.
    Tim Denison, Director of Retail Intelligence, Ipsos Retail Performance

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Retail Conversion Rates

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